I'm a junior marketing major, can you help me understand the required dissertation format for the Business Strategy Capstone project due in 6 weeks while working 20 hours a week?
I'm struggling to meet the 40-page minimum and 20-source citation requirement with my current topic of analyzing the impact of social media on consumer behavior. I've already conducted preliminary research and have a solid outline, but I'm having trouble deciding between APA and MLA formatting. My professor, Dr. Johnson, emphasized the importance of a clear and concise abstract, but I'm unsure of how to balance this with the rest of my project.
1 Answer
To tackle the Business Strategy Capstone project within the given timeframe, let's break down the key components and develop a strategy to help you meet the requirements. Firstly, since you've already conducted preliminary research and have a solid outline, focus on fleshing out your analysis and supporting it with credible sources. Given the 20-hour workweek constraint, prioritize your tasks and allocate time effectively. Allocate 4-5 hours daily for research and writing, and 2-3 hours for organizing and revising. Regarding the formatting, since your project is likely a research paper, APA style is the more suitable option. APA formatting emphasizes clear headings, concise paragraphs, and a logical structure, which will help you meet the 40-page minimum. To achieve this, consider using subheadings, bullet points, and concise summaries to break up your content. For the abstract, aim for a concise summary (around 150-250 words) that highlights the main arguments, methodology, and key findings. This will help you strike a balance between providing enough context and keeping the abstract concise. To achieve this, identify the most critical points from your research and use clear, concise language to summarize them. To meet the 20-source citation requirement, focus on incorporating a mix of academic journals, industry reports, and reputable online sources. You can also consider reaching out to your professor or classmates for suggestions on reliable sources. Lastly, don't hesitate to seek help from your professor or classmates if you're struggling with any aspect of the project. With a clear plan and effective time management, you can successfully complete your Business Strategy Capstone project within the given timeframe.
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